I think I would have enjoyed knowing Carl Sagan. He is a great storyteller, which is what I think science could use more of. The masses are not scientists, and the masses are exactly who scientists need to convince with their data. I read a great book once called Don’t Be Such A Scientist.
The author of that book–Randy-Olson– was a marine biologist turned filmmaker. During his studies of narrative and why audiences respond the way they do led to some very interesting conclusions about how scientists might better speak to non-scientists to better communicate their ideas. Continue reading